| This Month's Company Profile: Apex Digital (www.apxprinting.com) |
Irvine, CA - Apex Digital Expands Regionally and Prepares for a National Push Online.
Nam Tseng, Owner of the Southern California based Apex Digital (www.apxprinting.com) has his sights set on the national stage. With the decline of real estate marketing, the continual move toward commodity-based print products and increased competition in the digital printing marketplace, Apex chose to pursue a route of convenience and unmatched service quality over the web.
Utilizing the PrintBridge Small Business solution, Apex has created a wide variety of high impact and professional designs for several industries. Users can edit both text and imagery within the designs, customizing and branding potentially every template to meet their individual needs. Apex customers can additionally order, modify, and reorder the same design as many times as they would like.
"Most online print providers offer simple, but bland designs. Small businesses do not have massive marketing budgets to work with, so when they print promotional material, it must grab as much customer attention as possible. It's all about results," says Tseng. "We don't want our customers to blend in with everyone else. They have to stand out, and we provide them with the template designs to do it."
Tseng's team goes one step further by offering custom design services within individual web accounts to foster consumer loyalty. If customers have a design that requires only slight modifications each time, Apex can turn their print file into an editable template. This empowers users with the ability to create several different variations of the same design, without accumulating endless graphic design bills for trivial adjustments. This level of service has opened the doors to direct relationships with company marketing teams. Now marketers simply provide designs to Apex whenever their designers produce new collateral.
As the customer base of Apex spreads throughout Southern California, expanding their service offering from coast to coast is becoming more of a reality. "The Internet is clearly the way this industry is going," Tseng points out. "These days, if your company is not being found online, it is not being found at all."
Apex is developing a stronger web presence by the day, and has invested heavily in providing their customers with attractive and effective designs not available anywhere else. "It is incredibly rewarding to be able to help other businesses thrive," says Tseng. He continues to see more of his printed material wherever he goes.
| 10 Reasons Why You Can't Live Without PrintBridge from FORIX |
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